by Travel Trade Marketplace
Embrace the vibrancy and values of a true marketplace
Integrated B2B, B2B2C & B2C
For companies in travel & tourism
Equator's true marketplace model for travel and tourism sector, empowers companies to procure travel products at lower prices. When selling, optimise profits, reduce marketing costs, create more first and last mile engagement and achieve better control of downstream activities. For brand building, develop stronger relationship with other companies albeit online and engage in more robust collaborations intra and inter industries. Last but not least, provide better travel benefits for our most important asset, staff.
Companies in travel & tourism can buy and sell concurrently on Equator platform and all transactions are direct with each other. A suite of applications helps companies achieve higher profits, unlock brand values, improve product marketability and gain full customer ownership.
Ready for buyers
The platform comes with a global inventory of different product groups on pre-negotiated b2b rates. It further facilitates buyers to negotiate with sellers and get agreed rates loaded into the system for private use. Enjoy the convenience and values of buying direct from different operators on one platform. Use the features for different purposes, from sourcing of group rates to quick booking of multiple destinations. Apply the free enterprise solution to create your own travel portal for multi purposes, such as an event or staff personal travel, where you promote your own products while the global inventory with your own markup provides incremental business.
Empowering sellers
Sellers can segment customers by markets and industries to apply tiered pricing to optimise sales. Operators with single product lines can effortlessly combine with other operators' products to create more variations. Apply the enterprise module to transform into a one stop solution and build an eco-system with multiple income streams. A gamut of optimisation tools based on target marketing help sellers improve yield, increase engagement and leverage on partnerships to expand business more cost efficiently.
For SMEs, Clubs & Associations
​Equator powers two proprietary platforms: Equinox which is a private travel portal specially built for SMEs, clubs and associations, and Tourism-ID which is a private travel portal exclusive to personnel working in the travel & tourism industries for personal use. Both platforms are based on User-Private-Group format, both portals which offer sellers better qualified and more current buyers. ​ ​​​​​​​
Companies can opt for the enterprise module which has additional features and benefits for companies to use as a private labelled travel portal for their staff, members and events such as conferences, regional meetings, company trips and so on. Participants can book the negotiated deals secured by their companies and organisers can stay informed with online notifications and reports. The list of benefits is in the SMEs page. ​​​​​​​
Synergy intra & inter industries
Equator believes in the power of partnerships and developed several modules to ensure seamless and transparent partnership between companies. We provide the necessary functions and tools to help companies form partnerships, harness the values of online business whilst protecting fundamental business principles for all parties. We connect not just buyers and sellers but also sellers with sellers and buyers with buyers. A true marketplace for everyone to benefit without incurring more resources and operational stress.
Our digital marketing tools like C-Series, ID-SWAP, E & C Vouchers, Piggyback, 11th Hour and other models, are created for more online collaboration intra and inter industries. We overcome interface difficulties between different industries and the high connection costs imposed by silo systems of most companies. As a true marketplace, one platform serves the connection for different industries with travel. Our neutrality unlocks more partnership opportunities and adds more values to all parties.
​
Equator simplifies the travel industry and creates more synergy.
Equator's logo represents key features
Click images for details
CONTROL
DIRECT
TRANSPARENCY
Control downstream
activities
OPTIMISATION
More 1st & last mile
marketing
PARTNERSHIPS
Zero markup to buyers. Zero commission to sellers.
SCALE
Build own eco-system and
customer ownership
DYNAMIC
Transparency between buyers
and sellers
DIGITALISATION
Automate offline
processes
NEUTRAL
Co-marketing intra & inter industries
Online connectivity for dynamic pricing and inventory
Neutrality bridges more partnership
For tourism industry personnel
For Travel & Tourism companies
For SMEs, Clubs & Associations
Beyond Selling
A platform that allows operators to fully control selling into different markets and industries (even specific companies) of priority. Launch promotions to selected audiences without diluting the rest. Collaborate with other sellers to enhance product offerings. Piggyback on market leaders or co-share marketing to common targeted audiences. Apply unique marketing tools from C-Series and others to increase touch points and secure more direct sales. Respond direct to buyers' request for proposals (RFPs) and be selected as official travel partners for events.
The system helps sellers create product variations effortlessly by adding different operators' products without the physical need to contract, fulfil, collect and pay. If a seller creates a package that involves seven different operators, we collect and pay each operator on the seller's behalf at zero service fees. Product variations cater to more markets, value add and satisfy more customer needs. A platform that computes simultaneous selling and buying operates like an exchange which lowers total remittance costs for all parties.
Onboard one system; sell differently
Participants
Integrated system
Choice of Platforms
Airlines, hotels, attractions, tour operators, car, cruise, travel agents, airports, NTOs and so on.
Select markets, industries or companies of priority to sell to by
platforms.
Apply C-Series
marketing applications
Enterprise or individual account for SMEs, clubs & associations
Enterprise or individual account for personnel in travel & tourism
Buy, sell and partner others
Private label for all companies to manage own eco-system, products and database
Industry's 1st shared application.
More details here.
Addressable Audience
>5m SMEs, clubs & associations in ASEAN alone
>3m companies worldwide
>330m personnel
worldwide
For staff, members & events
What Can Buyers Expect
Equivalent to buying direct from travel operators from different industries consolidated by us into one platform for easier access and purchase. Transparent and no more unreasonable markups by intermediaries or online pricing gimmicks. Supported by various buyers' tools including direct rate negotiations and contracting, group enquiry and booking, dynamic packaging, bundled offers, accurate content and inventory, recognition and rewards direct from operators and even a bargaining tool. Ideal for business or personal travel, on individual or group basis and events, for staff and members.
Global travel inventory at pre-negotiated rates
F&B and banquet offers from hotels
Online group enquiry, booking & administration
RFP sellers for groups and events quotation
Apply airlines' Corporate fares
Select preferred payment method
Rate negotiations with any seller worldwide
Apply enterprise or individual portals
Receive annual rewards & incentives
More savings from our zero commissions model
Choice of payment methods to save more
More benefits and rewards for staff and members
"The secret of getting ahead is getting started"
Mark Twain
